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Rivian has shown the Ecto-R1, an R1S styled as the Ghostbusters Ecto-1, with restored vintage emergency lights and functional roof accessories. The company also announced a Halloween app for Rivian vehicles, scheduled to run from October 9 through November 2.
Rivian has introduced the Ecto-R1, an R1S SUV styled after the Ghostbusters Ecto-1, alongside a seasonal Ghostbusters app for its vehicles. The company said the special build includes functional roof accessories and restored vintage emergency lights, while the app will add themed displays, sounds and lighting during a limited Halloween release.
The Ecto-R1 was created in partnership with Sony Pictures, according to Rivian, as a tribute to the vehicle from the Ghostbusters franchise. Its exterior carries the familiar red graphics and No-Ghost logos on the hood and front doors. Rivian also brightened the R1S’s 22-inch Aero wheels and added white-painted covers.
The roof rack carries sirens, spotlights, a radar dish and side tanks. Rivian said each accessory is functional. The emergency lights are not modern replicas: the company said it sourced and restored vintage lights. A compass detail is visible only from above.
Rivian plans to display Ecto-R1 builds at its spaces in Laguna Beach, Austin, Venice, Miami Brickell, San Francisco and New York City’s Meatpacking District. The New York location will also offer limited-edition merchandise, according to the report by The Drive.
A Seasonal Feature for Rivian Owners
The announcement pairs a one-off themed vehicle with a software feature available to Rivian owners, giving the promotion a reach beyond people who see the Ecto-R1 in person. The Ghostbusters app will be part of Rivian’s Halloween Mode and can be used while a vehicle is parked. Rivian says its themed display will remain active after the vehicle is put in Drive, though the reported interactive effects are designed for parked use.
The feature also shows how automakers can use software updates for temporary, entertainment-focused experiences alongside routine vehicle functions. Rivian’s announcement describes a limited seasonal release rather than a permanent change to the vehicles.
Rivian R1S Ghostbusters Ecto-1 replica
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From Ecto-1 to Ecto-R1
The Ecto-1 is the Ghostbusters team’s recognizable emergency vehicle. Rivian’s version adapts that visual identity to its R1S electric SUV, including the roof-mounted equipment and red-and-white appearance. The company worked with Sony Pictures on the build, the source report said.
The Ecto-R1 display is accompanied by a broader Halloween update. The app will offer themed sound-and-light selections tied to Ecto-1, Proton Pack, Slimer, Ghost Trap and Peter Venkman, as well as a random option. Rivian says owners can control the effects through the smartphone app. The reported feature set differs by vehicle generation: Gen 1 R1 models can use Ecto-1 lock sounds, while Gen 2 R1 vehicles and the R2 can use Proton Pack or Chant sounds.
App Limits and Vehicle Availability
The announcement details the app’s planned functions and dates, but the source report does not specify whether every feature will be available on every Rivian model or in every market. It also does not provide pricing or further technical details for the limited-edition merchandise.
The Ecto-R1 is described as a display build, and the report lists planned exhibition locations; it does not say that Rivian will sell the themed vehicle or offer its roof equipment as customer accessories. Rivian’s description of functional accessories does not establish that the vehicle is intended for ordinary road use with those items operating.
Halloween Release Begins October 9
Rivian’s Ghostbusters app and Halloween Mode are scheduled to launch on October 9 and remain available through November 2, according to the report. Rivian owners will be able to use the seasonal displays and effects during that window, with some lock-sound options tied to vehicle generation.
The Ecto-R1 is expected to appear at the listed Rivian locations, including the New York space offering limited-edition merchandise. The source does not give individual display dates or say whether additional locations will be added.
Key Questions
What is the Rivian Ecto-R1?
It is an R1S styled after the Ghostbusters Ecto-1, created with Sony Pictures. Rivian says its roof-mounted accessories are functional and that the emergency lights were sourced as vintage units and restored.
When will the Ghostbusters app be available?
The seasonal app is scheduled to launch on October 9 and remain available through November 2, according to The Drive’s report.
What does the app do?
It adds Ghostbusters-themed displays, sound effects and lighting. Rivian says owners can choose effects associated with characters and equipment from the franchise and control them through the Rivian smartphone app.
Where can people see the Ecto-R1?
Rivian plans displays at spaces in Laguna Beach, Austin, Venice, Miami Brickell, San Francisco and New York City’s Meatpacking District. The New York location is also slated to have limited-edition merchandise.
Will Rivian sell an Ecto-R1?
The report identifies the vehicle as a themed build and does not say Rivian will sell it. It also does not report that the roof accessories will be offered to customers.
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